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Restaurant Depot

Graphic Designer - Packaging

March 2024 – April 2026

NOTE: I am currently adding highlighted projects to this section. Thanks for your patience.

Print Design Web Design Package Design Branding Video Production Social Media SEO Adobe Creative Suite Cinema 4D WordPress

PACKAGE DESIGN

Sunset Private Label

PACKAGE REDESIGN / FLEXO & 4 COLOR PRINT PROCESS / REGULATORY COMPLIANCE

As the private label package designer, I managed the Sunset private label brand with over 1,000 individual items. From 2024 to 2026 I led the redesign of Sunset product packaging.

• Collaborated with vendors, project managers, buyers, marketing teams, and print suppliers
• Prepared production-ready artwork and mechanical files for flexible packaging, corrugated boxes, labels, cartons, and shrink sleeves
• Ensured FDA/USDA, nutrition labeling, barcode, and regulatory compliance

TOOLS USED:
Illustrator, Cinema 4D, Dimension

Old Packaging
New Packaging

PACKAGE DESIGN

Sunset Eco Private Label

PACKAGE REDESIGN / FLEXO PRINT PROCESS / REGULATORY COMPLIANCE

As the private label package designer, I managed the Sunset Eco private label brand. From 2024 to 2026 I led the redesign of Sunset Eco product packaging.

• Collaborated with vendors, project managers, buyers, marketing teams, and print suppliers
• Prepared production-ready artwork and mechanical files for flexible packaging, corrugated boxes, labels, cartons, and shrink sleeves
• Ensured FDA/USDA, nutrition labeling, barcode, and regulatory compliance

TOOLS USED:
Illustrator, Cinema 4D, Dimension

Old Packaging
New Packaging

PACKAGE DESIGN

Ocean Supreme Private Label

PACKAGE REDESIGN / 4 COLOR PROCESS / REGULATORY COMPLIANCE

Tasked with creating Restaurant Depot’s new premium seafood brand, Ocean Supreme, I transformed the visual foundation of the existing Captains Catch packaging into a more sophisticated and upscale packaging system. The redesign focused on enhancing shelf appeal, communicating superior product quality, and establishing a distinct brand identity for the company’s highest-tier seafood offerings.

• Collaborated with vendors, project managers, buyers, marketing teams, and print suppliers
• Prepared production-ready artwork and mechanical files for flexible packaging, corrugated boxes, labels, cartons, and shrink sleeves
• Ensured FDA/USDA, nutrition labeling, barcode, and regulatory compliance

TOOLS USED:
Illustrator, Cinema 4D, Dimension

Old Packaging
New Packaging

EMAIL MARKETING

Monthly & Bi-Weekly Email Campaigns

BI-WEEKLY & MONTHLY FLYERS / 8-24 PAGE DIGITAL PUBLICATION / EMAIL DESIGN

Produced regular email marketing campaigns for Jetro Cash & Carry / Restaurant Depot, ranging from bi-weekly specials to monthly promotions. Campaigns were distributed to thousands of food service buyers and restaurant operators across the western region, with additional support provided for mid-west and eastern region campaigns. Each email was paired with a corresponding multi-page printed flyer distributed to all stores within the respective regions, requiring simultaneous production of both digital and print-ready layouts with consistent pricing, promotional hierarchy, and brand standards.

TOOLS USED: Illustrator, Photoshop InDesign, Mailchimp, After Effects

Jetro Specials
Jose Cuervo
Jose Cuervo
Tequila Gold • 200ml
$4.59
+CRV
Kingsford
Kingsford
Match Light Charcoal • 12 lb
$9.89
 
Salt
Salt
Iodized • 24/26 oz
$16.99
71¢ ea
Frito-Lay
Frito-Lay
Large Single Serve • 64 ct
$40.49
63¢ ea
Squirt
Squirt
12/12 oz • $1.00 ea
$11.99
+CRV
Red Bull
Red Bull
24/12 oz • $2.07/unit
$49.79
+CRV per case
Red Bull Featured Deal
Promo Banner
Jetro Cash & Carry
Jetro Cash & Carry
1551 N. Lemon St, Anaheim, CA 92801
(714) 535-2288  ·  jetrocashandcarry.com
You are receiving this email because you are a registered Jetro Cash & Carry customer.
© 2025 Restaurant Depot LLC. All rights reserved. Sale prices effective 6/11/25 – 6/26/25. Valid in-store only. Not responsible for typographical errors.

EMAIL MARKETING

Monthly Vendor Campaigns

PERIODIC CAMPAIGNS HIGHLIGHTING VENDOR PRODUCTS & SPECIALS

In addition to the store-wide specials, I designed and produced periodic email marketing campaigns developed specifically on behalf of vendor partners whose products were carried at Restaurant Depot. These campaigns featured large national brand names and were crafted to drive product awareness and sales among the store’s food service customer base. Each campaign was tailored to the vendor’s promotional objectives and brand standards, delivering targeted messaging through the same regional distribution network that reached thousands of buyers across the western, mid-west, and eastern regions.

TOOLS USED: Illustrator, Photoshop InDesign, Mailchimp, After Effects

Savings, Selection, Service—Seven Days a Week®

Jetro Specials

Introducing Something New

Schedule your demo below and stop by your local Restaurant Depot to taste it for yourself.

 

Kruse & Son

Breakfast Sausage

Savory, satisfying, and never too salty, it’s everything you want on your plate in the morning. Made with the same care and commitment you’ve come to expect, this sausage delivers rich flavor without overpowering your breakfast — because we believe great mornings start with balance.

Schedule Your Demo

Also From Kruse & Son

Favorites

Bacon Bits
Bacon Bits
Rich, smoky, and full of flavor — the perfect topping for salads, soups, and more.
Bacon Strips
Bacon Strips
Thick-cut, perfectly cured strips with a deep smoky taste that satisfies every time.
Pastrami
Pastrami
Tender, peppery, and slow-cured to perfection — a deli classic built for serious sandwiches.
Restaurant Depot
Restaurant Depot
1551 N. Lemon St, Anaheim, CA 92801
(714) 535-2288  ·  restaurantdepot.com
You are receiving this email because you are a registered Restaurant Depot customer.
© 2025 Restaurant Depot LLC. All rights reserved. Sale prices effective 6/11/25 – 6/26/25. Valid in-store only. Not responsible for typographical errors.

© 2026 Will Shelley — All Rights Reserved