Graphic Designer - Packaging
March 2024 – April 2026
NOTE: I am currently adding highlighted projects to this section. Thanks for your patience.
PACKAGE DESIGN
As the private label package designer, I managed the Sunset private label brand with over 1,000 individual items. From 2024 to 2026 I led the redesign of Sunset product packaging.
• Collaborated with vendors, project managers, buyers, marketing teams, and print suppliers
• Prepared production-ready artwork and mechanical files for flexible packaging, corrugated boxes, labels, cartons, and shrink sleeves
• Ensured FDA/USDA, nutrition labeling, barcode, and regulatory compliance
TOOLS USED:
Illustrator, Cinema 4D, Dimension
PACKAGE DESIGN
As the private label package designer, I managed the Sunset Eco private label brand. From 2024 to 2026 I led the redesign of Sunset Eco product packaging.
• Collaborated with vendors, project managers, buyers, marketing teams, and print suppliers
• Prepared production-ready artwork and mechanical files for flexible packaging, corrugated boxes, labels, cartons, and shrink sleeves
• Ensured FDA/USDA, nutrition labeling, barcode, and regulatory compliance
TOOLS USED:
Illustrator, Cinema 4D, Dimension
PACKAGE DESIGN
Tasked with creating Restaurant Depot’s new premium seafood brand, Ocean Supreme, I transformed the visual foundation of the existing Captains Catch packaging into a more sophisticated and upscale packaging system. The redesign focused on enhancing shelf appeal, communicating superior product quality, and establishing a distinct brand identity for the company’s highest-tier seafood offerings.
• Collaborated with vendors, project managers, buyers, marketing teams, and print suppliers
• Prepared production-ready artwork and mechanical files for flexible packaging, corrugated boxes, labels, cartons, and shrink sleeves
• Ensured FDA/USDA, nutrition labeling, barcode, and regulatory compliance
TOOLS USED:
Illustrator, Cinema 4D, Dimension
© 2026 Will Shelley — All Rights Reserved