Adaptive Technologies Group
Marketing Coordinator
Jan 2016 – Jan 2020
Print Design Web Design Product Datasheets Video Production Social Media SEO Analytics Adobe Creative Suite After Effects Keyshot
PRINT COLLATERAL
Print Collateral
Rental & Staging Division
16-page booklet developed to aid the sales department in highlighting products engineered and manufactured in the Rental and Staging Division.
TOOLS USED:
InDesign, Photoshop, Illustrator, Keyshot & Solidworks
WEB DESIGN
Web Design
Website Rebuild
• Modern content management system
• Built with heavy SEO implementation
• Launched May 2018
• 288 product pages
• 156 main category pages
• 411 sub-category pages
• 17 newsfeed pages to date
• Secure and private
• Dedicated server
• Powerful internal search features
YOUTUBE
YouTube
Product Videos
Regular creation of product videos illustrating functionality and benefits, significantly contributing to online presence and SEO.
TOOLS USED:
After Effects, Keyshot, Photoshop, Illustrator
ONLINE REACH
Online Reach
Analytics / SEO
• Industry Search Term Targeting
• Page one results for hundreds of relevant search terms
• Properly optimized pages for search engine rankings
• Constant stream of relevant content guiding people to Adaptive — page building, social media, video presence, optimized images, email marketing
SOCIAL MEDIA
Social Media
Online Presence
Set up and feed multiple platforms online with dynamic and engaging content. Major contribution to credibility and online reach.
TOOLS USED:
Facebook, LinkedIn, Instagram, Twitter, After Effects, Keyshot, Photoshop, Illustrator
PRODUCT DATASHEETS
Product Datasheets
Design & Maintenance
Design and maintain over 300 product datasheets. Work directly with sales and engineering to develop accurate data, write-ups, and drawings. Update datasheets as products are modified.
