Experience
Marketing Coordinator
Adaptive Technologies Group
Jan 2016 – Jan 2020
Print Collateral
Category | Rental & Staging Division
16 page booklet developed to aid sales department in highlighting products engineered and manufactured in the Rental and Staging Division.
Tools Used:
InDesign, Photoshop, Illustrator, Keyshot & Solidworks
Web Design
Website Rebuild
• Modern content management system
• Built with heavy SEO implementation
• Launched May 2018
• 288 product pages
• 156 main category pages
• 411 sub-category pages
• 17 newsfeed pages to date
• Secure and private
• Dedicated server
• Powerful internal search features
YouTube
Product Videos
Regular creation of product videos illustrating functionality, benefits and significantly contributing to online presence and SEO.
Tools Used:
After Effects, Keyshot, Photoshop, Illustrator
Online Reach
Analytics / SEO
• Industry Search Term Targeting
• Page one results for hundreds of relevant search terms.
• Properly optimized pages for search engine rankings
• Constant stream of relevant content guiding people to Adaptive. Page building and updating, social media presence, video presence, optimized images, email marketing..etc
Product Datasheets
Design & Maintenance
Design and maintain over 300 product datasheets. Work directly with sales and engineering to develop accurate data, write ups and drawings. Update datasheets as products are modified.
